How many times are you putting your brand/service/product in front of your customers by reaching out to them directly?
Probably not as much as you would like.
It’s certainly easy to get bogged down in the day to day customer reception cycle. Especially if your offering has tremendous word of mouth. Often we all need a little kick start to remember that we should think about reaching out.
Where do you keep your customer contacts? If you’re not using ACT!, you’re using some other small business contact management solution. If you aren’t, get one.
Define your touch points (phone call, Direct Mail, email, etc…)
Segment and target your contacts
Build Creative (HTML templates for email, Fyers for DM, scripts for Calling, etc.)
Reach out
Analyze
Re-segment and Re-target
Qualify and Close Business
But, you don’t have time/know how to build these campaigns and they can be quite expensive. Full Circle email marketing is our business.
Start with email, The first step is to not have to worry about passing your list back and forth between email sending engines. Leave your list in one place and send directly from your contact manager (ACT!). Data is analyzed in ACT! and generates a call list for you. Now, start calling. make notes as you call, write memorable, universal tags for specific contacts for later mailings. There are many creative solutions available as well as other small businesses that will manage this process for you.
