Are you leveraging your website to its full potential? Are you buying keywords, purchasing placement in relevant newsletters, sending performance based advertising traffic, etc? These all cost money and should be a part of your marketing mix as the reach is far greater than even an ad in USA Today.
So are there any other channels that can have a relatively similar bang without the buck?
Enter Organic Search – This is the free search listings that are served in Google, Yahoo, MSN, etc. that is determined by their crawlers/robots/spiders and not the almighty dollar. SEO (Search Engine Optimization) is a very important and all too often pushed aside marketing strategy.
It’s hard to stay on top of the results as the search engines change their algorithms every few weeks now a days. But it does not mean you have to hire a professional SEO to make sure your site is search engine spider friendly. Here are 21 Great SEO Tips compiled by SEO guru SEO Egghead on behalf of Google Engineer Matt Cutts Blog.
Make your site crawlable and optimize for the terms you want to win and watch free, qualified traffic pour in.
