Email Template Design

As an email marketing service provider, we are consistently asked questions like this, “So we want to get an email out, we have the content ready to go, but we don’t know how to make it look attractive.”  In a recent effort to appease these requests Swiftpage has built a public email template gallery featuring the best submissions from our current user base.

Hit a creative roadblock, give the template gallery a peak, vote on the ones you like the most and drop a comment on the ones that are worth your remarks.

Is Your Hive Buzzing?

“…how do you create an environment of enthusiasm about your projects, products and services so that your entire hive is buzzing with a contagious desire to share it with customers, family, friends and people they meet at the market on Saturday mornings.”

Tom O’Leary of the Messaging Times gives us 3 tips to get our teams behind us for the latest product release.

“Create Real Value, Create that value together, Celebrate the value you created”

Middle of the Road

The middle of the year is an excellent time to take a step back and look at your email marketing efforts for the first half.  What are some of the things you learned?

Things to consider

Rise or fall in open rate
Rise or fall in response rate
Repeat customer’s attracted through email efforts
New customer’s gained through email efforts
Growth in your database that you can send email to
Referrals by forwarded emails

The main question you should be asking yourself when looking at all metrics is “why?”.  Why did open rate and response rate increase, why isn’t our database growing at the rate we would like, etc.  What external factors could have an impact on these numbers.

And going forward, what can you take from the first half of the year and apply that to the second half?  What changes are you going to make and what pieces are you going to leave the same.

You should be asking yourself this for all of your marketing channels in addition to email.