What types of things are you using email for? Likely you are sending promotion information and newsletters if you are reading this blog, but how many of you are using email to drive webinar registrations, conference call invitations, distributing whitepapers or sending out event invitations?
Email paired with a survey tool can provide an extra depth of knowledge for you and your team. Host a webinar or conference call on industry best practices and let your contacts know via email. If the call to action in the email is a sign up form, you have the ability to gather extra pieces of data that you may not have know about your customer.
If you are able to offer a whitepaper, give it away for free in exchange for information. Ask the right questions, like “Of our newest product, what feature has the largest impact on your business?” and you’ll learn how to better segment your contacts for more relevant future communications and ultimately drive more revenue as you offer more relevant solutions to your contacts.
