The Whole Enchilada - Survey Says Volume IV of IV

Survey Series Part 4 of 4: The Whole Enchilada

The descriptive and resourceful tips to come:

-Uno Intro

-Content Sherpas (Guiding Participants through a Survey)

-A Handsome Reward (a.k.a. Landing Pages)

-The Whole Enchilada

I love enchiladas the most. There are several of them on the plate and they are smothered in other good stuff, like cheese, sour cream, and hot sauce.

You start with the tortilla (email) and add a little chicken, beef, or cheese (survey) and then top it all off with the good and noticeably tasty stuff (landing page).

Make sure the chicken, beef, or cheese is not overpowering, but just enough to get you through to enjoy the good stuff on top (landing page). All of this put together in the strategic and tasty looking fashion and then followed through with the legitimate good-taste, will give you a fat, happy stomach (database).

Please refer to the three prior blog posts if this makes no sense to you and you think Swiftpage is a restaurant.

Landing Pages - Survey Says Volume III of IV

Survey Series Part 3 of 4: A Handsome Reward

The descriptive and resourceful tips to come:

-Uno Intro

-Content Sherpas (Guiding Participants through a Survey)

-A Handsome Reward (a.k.a. Landing Pages)

-The Whole Enchilada

The landing page is the money shot. That is no secret.

Be sure to make it clear though and enticing, that at the end of this tiny little survey, the customer will receive something shiny, new, and fun. And in terms of shiny, new, and fun the spectrum is large and primarily up to you to hone in on.

For example, if you are trying to reach potential home buyers, then offer them the latest and best listings in their area on the landing page. People will happily fill out their name, email address, and a little more info for a good lead.

Your landing page could also be a gift certificate, price break on an event, your website or product page, and really any number of things.

The landing page being the most important and crucial piece of the survey process, you will need to make the message and path clear. Make it loud and proud that if “you fill out this survey you will receive so and so, which is a huge benefit to you, and is something you truly want and need”.

It is important to put a good amount of effort into this portion as well.  Spend some real quality time brainstorming what your landing page will be and exactly why people want to get there.

Content Sherpas - Survey Says Volume II of IV

Survey Series Part 2 of 4: Content Sherpas

The descriptive and resourceful tips to come:

-Uno Intro

-Content Sherpas (Guiding Participants through a Survey)

-A Handsome Reward (a.k.a. Landing Pages)

-The Whole Enchilada

Hooray for the survey! Who want to take a survey?

Certainly no one will beat down your door to take your survey, unless there is something worthwhile on the other end of that thing. An informative newsletter, special document, top secret information, who knows, just something of interest, or just plain cash. So that you don’t lose your participants in the process of filling out the survey you need to give them a leg up from the start, by having as little content as possible in your questions.

To put it in a nutshell…KISS. Keep It Simple Stupid. My Grandpa’s friend always described this as how he liked his food and when it comes to surveys the KISS perfectly applies. The less content and the more direct and to the point your questions are, the better the answers will be that you receive.

Make sure the questions flow and lead into one another. Revise them. Make them more simple. Do that again.

Short and to the point, will get you quality feedback.

Survey Says…

Survey Series Part 1 of 4: Uno Intro

The descriptive and resourceful tips to come:

-Uno Intro

-Content Sherpas (Guiding Participants through a Survey)

-A Handsome Reward (a.k.a. Landing Pages)

-The Whole Enchilada

With all of the cool new technology floating around today, what is the point of using an archaic survey for gathering data? The answer is that no matter how hip and crazy our technology gets, you still need to know who your customer is, how to contact them, and why they have chosen to use you of all people on this massive globe.

The scary part is that it is extremely easy to make a boring, dull, and quickly hated survey that no one wants to fill out, smell, taste, or touch with a 45 foot pole. Luckily we want to help the 45 foot pole thing not take place and will be continuing this four-part Survey Series on exactly how and why you need to include surveys in your marketing repertoire to deliver valuable information to your own doorstep.

Basically the end goal will entail loads of contact information and feedback from all of those customers who keep you and your organization afloat. The life-blood of your company if you will? So, it truly is in your best interest to keep an eye on this lifeblood and make sure that it is happy, content, and not in a rush to leave you.

Here is a little taster of what’s to come. This survey happens to be a creation from one of our customer’s websites and it is your most basic, effective, and rudimentary surveys that brings results: Brainsell’s Newsletter Sign Up. In the remainder of this four part series we will take a look at how a simple survey actually and legitimately brings you results and then how you can take it all one step further.

So, stay tuned.