Snow Balls

We had our first snow here in Denver over the weekend and even though it was expected, it came through in a night time sneak attack. Saturday was nice, hot, and sunny, but around midnight on Saturday the temperatures dropped and the snow was a flying.

The emails will be a flying pretty soon as I mentioned in our holiday preparation article in this month’s Thoughtspot. One recommendation and tool that I would strongly encourage using is our Spam Checker, which will help you in determining how “Spammy” your emails are looking. Obviously, the less “Spammy”, the better the delivery. So, spend some time tinkering with your emails and take advantage of the free Spam Checker to make sure your emails are looking their holiday best.

Columbus Brings it Home

Christopher Columbus discovered America and today he discovered that the holiday season is upon us. In just over three weeks Halloween will be in full swing, kids will be running around with pitchforks, totally wired and over-served with sugar. But why not? It’s a hoot.

So, this all means that the time is now to get your team in gear and have your holiday marketing and email marketing strategies on the cusp of execution. Within the next two months we will be enjoying more than a handful of major holidays, where everyone is in the buying mood and happy, full of merriment and cheer. So, why not take advantage of that in a pleasant and reciprocal fashion by communicating how you and your organization can truly benefit your customers. Not how you think you can benefit them, but how they can truly appreciate and need what you have to offer.

My advice is to take your pick and really focus on one particular holiday - Not all of them, there are far too many in such a short period of time. So, Halloween, Thanksgiving, Chanukah, Kwanzaa, Festivus, Christmas, and New Years. Take your pick, put in your time to create an excellent campaign and get results.