Change Routines for Better Results

In any health magazine I’ve ever read, the mantra seems to be “Don’t get stuck in a rut” for a few reasons but 2 most notable.  One, you’ll get bored, you’ll work out less as a result and won’t reach the goals you set forth, changing routines keeps you engaged, interested and eager to push yourself.  Two, switching your routine shocks your body and wakes up muscles that were dormant helping you push through the barrier to build that physique we’re all striving for.

In the same regard, think of the way your emails look, what their content is and what the call to action may be.  There is something to be said for consistency in branding, but a change in routine, a shock to the system could be just what your contacts need to take action.  Give it a shot - offer something you wouldn’t normally offer, use imagery that may seem a little different, Give something away, etc…

Keep your contacts engaged, give them something out of the ordinary and see what happens.  If it doesn’t work, you’ll know through your analytics solution - continue to test for the best results.