Innovation Acceleration

Truth- Email marketing allows everyone to be an inventor, tester, lab rat, and learned expert through analyzing reports.

Challenge- Going against the grain. Not actually talking about it, but actually putting a toe in the water to feel things out. Email is the safest testing ground for exploring new ideas and concepts, so why not tinker and bring some exciting innovation to your industry?

This will obviously need to be done appropriately with opt-in contacts, etc., but why not do some exploring where you can track and see if your whiteboard concepts actually gain some ground with your clients?