Excel- Lover of Databases

For those of who you don’t have Outlook, ACT!, or SalesLogix as your primary contact database and still want to use Swiftpage, there is hope. Very good hope, that a large number of our customers choose to use. We do offer an excellent  hosted solution, but the Swiftpage for Excel integration is our most versatile for any size list and any type of database.

The majority of CRM’s and contact solution software have an option for exporting information into an Excel format. For those not using our other integrations and you have 1,000 people you want to send an email to, just export a copy of their details to Excel and then send campaigns to an entire worksheet or only a selection of cells.  Sending directly from where your data resides will save you the time and stress of managing more lists than you need to.

 

 

Time Saving Tools- Heat Seeking Call Lists

Part II of III

The following series on time saving tools with your email and contact databases will help you explore the most efficient and productive systems that essentially cut mindless work at the knees.

Cold calls hurt the soul and take several layers of tough skin to power through, without seriously snapping at someone over the phone and jeopardizing the reputation of your company.

We have combined the click-through feedback of your email campaigns, with a call list generating tool, that allows you to create call lists of only those who have shown true interest in what you had to say via email. So, odds are if they took the time to read and click about on your email, they have a pulse that is worth looking into.

These call lists can be manipulated however you like. You can create a call list with data from every one of your campaigns, or single campaigns, and then from there choose a combination of Hot, Warm, or Mild leads to contact. During the call list generation process you can also choose to delegate portions of the work to any one of the Swiftpage users under your account.

If you follow up your email marketing campaigns with a call back or have a sales floor of talent, why not only spend your valued time going after the tried and true of the email curious.

Click Here for more info on Call Lists

Time Saving Tools- Google’ing

Part I of III

The following series on time saving tools with your email and contact databases will help you explore the most efficient and productive systems that essentially cut mindless work at the knees.

Not a day goes by where you aren’t “Google’ing” your favorite restaurant, clothes, cars, and most importantly business necessities.

For example, I know that if I am going to spend a valuable chunk of my time on the phone with someone trying to strategize, reason, and persuade, then I need to do my homework. It is in my best interest to get the latest and most pertinent background info on this contact to show a genuine effort and curiosity of how a mutually benefiting relationship can come to be.

The funny thing is that most people go to something like Google, and then to Google Maps for example, and then type in what they are looking for. Very few people actual streamline this process and get exactly what they want with just one click in their database.

The solution that we have developed is an automatic one-click search that queries your contact database or whatever it is that you are looking into and not only in Google, but all over the web with any search that really matters in a business setting.

You can click one button in the Who Is window of Snapshot for ACT! and immediately get a whole caveat of end-result browser windows. With this one click you can find such things as Google map directions to an office, images of a contact, blogs of a contact, podcasts of a contact, YouTube videos of a contact, and a laundry list of other resourceful online tools. The search settings can also be combined to do a search of a contact and their company or just the company alone.

What would take you far too much time during the course of a day has been streamlined by Who Is, so give a contact one click directly from the ACT! database and save yourself some time.

Click Here for a view of what the Who Is menu looks like in ACT!

 

List Philosophy

Which school of thought suits you best?:

The Mass- You have a healthy-sized database, you send large email blasts, do okay business as a result, but also tend to upset a steady percentage of your recipients.

The Tailor- You have a healthy-sized database, you send segmented email blasts, and you strategically squeeze unique results from each segment and in turn have a lower percentage of negative feedback.

Both scenarios show positive results from using email campaigns, but in terms of etiquette and the highest percentage of success, segmentation takes the cake every time.

The internet, email, blogging, etc. is going through an authenticity transformation and if you try to force feed your messages without thoughtful segmentation you will pay for it dearly. Your reputation will take a hit that will take more work in the whole scheme of things than the up front tailoring of list segmentation.

Do the work up front and save yourself a headache tomorrow. Your reputation and your business will thrive because of it.