List Philosophy
Which school of thought suits you best?:
The Mass- You have a healthy-sized database, you send large email blasts, do okay business as a result, but also tend to upset a steady percentage of your recipients.
The Tailor- You have a healthy-sized database, you send segmented email blasts, and you strategically squeeze unique results from each segment and in turn have a lower percentage of negative feedback.
Both scenarios show positive results from using email campaigns, but in terms of etiquette and the highest percentage of success, segmentation takes the cake every time.
The internet, email, blogging, etc. is going through an authenticity transformation and if you try to force feed your messages without thoughtful segmentation you will pay for it dearly. Your reputation will take a hit that will take more work in the whole scheme of things than the up front tailoring of list segmentation.
Do the work up front and save yourself a headache tomorrow. Your reputation and your business will thrive because of it.
