The Email 3 Second Rule

You have 3 seconds for your Recipient to see who the email is from and if the subject line makes them want to open.

At first glance, you have 3 seconds for your recipient to decide if they want to read the message

You have 3 seconds for your recipient to find your call to action and know what to do with your email.

This means, you have less than a 10 second window (with distinct hurdles every few seconds) before your email becomes noise. Think hard about this before you send your next email – You’ve worked hard to make it to the inbox – Make less than ten seconds count.

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