Sage Software – Insights 2007 – Orlando

What a great show for us at Sage Insights this year! Thanks to everyone for stopping by our booth!

It was a great week for us. Swiftpage took home 3 awards. The “2007 Preferred Vendor 4-Star Club Member”, “2007 Preferred Vendor Top Rookie” (both from Sage), and the “2007 Killer App Award” (from the CRM alliance).

We the debuted our new product; Snapshot; our sales force automation tool integrated directly into ACT!.

We received tremendous feedback about the NEW Snapshot sales tool and the incorporation of the Swiftpage Call List into ACT!. Thank you to all of the Sage Partners and Resellers who have made Swiftpage what it is today.

And Congratulations to Janice Holt from Covenant Information Services for winning the Ultra Mobile PC (UMPC) we gave away!

The new ACT! plug-in with Snapshot will be available soon!

Competition Monitoring

Have you entered a market that is more competitive than you expected or are some new major players entering the marketplace? Not to worry, there is a lot you can learn from your competition. But how can you do it without being sneaky and calling them on the phone pretending to be interested…

Sign up for their newsletter(s) – What better to understand your competition than to see what they are talking about with their customers.

Sic Google on ‘em – Put a Google Alert on the company name and their service/product offering. Every time they are mentioned on any sites that Google deems newsworthy, you will receive a notice via email.

Talk to your partnerships – If you ask enough times, you will certainly find someone that is working with your competition. Take them out to lunch and try to understand their likes and dislikes of working with that particular company.

Let the bloggers tell you – These will certainly be candid opinions and may be your best resource. Go to Technorati and do a search on the company name, product/service offerings, or the management team.