New PR Landscape

Quickly wanted to write and give you a link to a post by Jeff Jarvis of Buzz Machine on his take of the new media and PR strategy that has been created through digital communcation mediums.  For every small business it is important to have some kind of press strategy in place or at least in future plans.  The PR landscape is flattening and “trusted” sources of information are changing greatly making it easier and easier to spread the work about how remarkable you are.