Garr Reynolds of Presentation Zen points us to the Godin Method of Presentation.
“It seems to me that if you’re not wasting your time and mine, You’re here to get me to change my mind, to do something different. And that my friend is selling. If you’re not trying to persuade me, then why are you here?”
“In my opinion, there’s no debate - this social media stuff has incredible power.” Rand Fishkin of SEOmoz on how social media traffic isn’t useless. Look at the astounding numbers of incoming links pointed to your site if you make the homepage of the most popular social media applications.
“Companies and brands have already changed the requirements for marketers. They are looking for expansive thinkers and superior problem solvers. The true ‘renaissance marketers’ will be educated in disciplines such as philosophy, behavioral science, applied psychology, history, literary theory, and econometrics.”
- Will Waugh of ANA Marketing Maestros on the New Marketing Professional - Renaissance Marketer
“The November Comscore numbers show the inevitable: Fox Interactive (mostly MySpace) now has more page views than the combined Yahoo sites, taking the no. 1 spot for the first time.” - Michael Arrington of TechCrunch on Myspace officially being the most visited site on the internet.
“…as the number of nodes in a network increases arithmetically, the value of the network increases exponentially. Adding a few more members can dramatically increase the value for all members.” Kevin Kelly, Founder of Wired Magazine on the introduction to his new book - New Rules for the New Economy
“…journalists use del.icio.us for newsgathering. What’s most notable here is that he says he likes to use it as a filter for junk…” Steve Rubel of Micro Persuasion on How Journalists can Use del.icio.us.
Are they finding you?
“There is a thin line between using other people’s comments as a marketing tool and becoming an out-and-out spammer…Genuine participation in the conversation means interacting in a thoughtful, relevant and timely way with other bloggers that share your interests.” Teresa Valdez Klein of the Blog Business Summit on the thin line between SEO and Spam.
“As of October 2006, about 100,000 new weblogs were created each day” David Sifry of Technorati on his Quarterly “State of the Blogospere“.
With this many blogs created each day, what are they saying about you and your company? Have you joined their conversation? Do you make it easy for them to join yours?
“Engagement is the new imperative in marketing, across the board, not simply a technical novelty enabled by blogs and blog search engines…engagement must begin at every point of contact with the customer and the tools required must be adopted throughout the organization.” David Churbuck (VP of global web marketing for Lenovo and founder of Forbes) of Churbuck.com on The New Audience Metric - Engagement
“Technology has enabled customers to dramatically change their attitudes towards marketing…Customers are shifting massively their entertainment and information consumption away from traditional media to the new web space.” David Armano of Logic + Emotion on Why Blogging Matters (plenty of great insight in this post).
