Marketing and Sales Working Together
November 7, 20071) One voice, one uniform message
2) All work and progress not mutually exclusive
3) Tracking of both sales and marketing success in the campaigns
4) Proper delineation of work
5) Healthy distribution of work loads
If you are a Swiftpage user, you have probably caught on that we are describing our Team level of service. The short of it, is that your marketing team creates and sends the emails out as though they were coming from the sales reps. The recipient’s reactions to the emails automatically create a call list for the sales reps. The call lists are then either managed by the reps themselves or distributed to the reps by a sales manager, where their progress can be monitored at any point and time. The whole process results in cohesion and affective use of your marketing, sales, and management talents.
We’re working to bring you and your teams the tools to do so. What do you do?
