Drip Marketing is Here!

Always wanted to create a series of emails to be delivered to the right contacts at the right time?  Want this series to be intelligent enough to send marketing messages based on previous actions?

Now you can – announcing Swiftpage Drip Marketing

Drip Marketing blends simple functionality, like the ability to automatically send a sequence of marketing messages to a contact that fills out a form on your website, with intelligent technology that will send different messages to contacts based on their previous actions. For example, send a postcard to those that did not open the previous email – automatically!

Every Swiftpage account receives a free version of Drip Marketing while full functionality versions begin at $29.95 per month.  Automate your Sales and Marketing processes with Swiftpage Drip Marketing.

Swiftpage Interviewed

For those who have visited Swiftpage lately you are likely familiar with our new service offering, Snapshot.  Snapshot is a tool that gives you insight into who to send email to, who to call based on your recipients interaction with you email and what to talk about once you have your contact on the phone.

Swiftpage’s CEO is being interviewed tomorrow (August 22, 2007) at 1:00 PM PST, 4:00 PM EST on 5 reasons you will close more business using Snapshot.

For those interested, you will gain insight into how Snapshot should be used in the marketing and sales process and how it can save your sales team time and drive more business.  Sign up to attend.

Is Your Hive Buzzing?

“…how do you create an environment of enthusiasm about your projects, products and services so that your entire hive is buzzing with a contagious desire to share it with customers, family, friends and people they meet at the market on Saturday mornings.”

Tom O’Leary of the Messaging Times gives us 3 tips to get our teams behind us for the latest product release.

“Create Real Value, Create that value together, Celebrate the value you created”

Top 10 Spammer Nabbed

This is great news for the email marketing industry – Top 10 Spammer Caught

Sage Software – Insights 2007 – Orlando

What a great show for us at Sage Insights this year! Thanks to everyone for stopping by our booth!

It was a great week for us. Swiftpage took home 3 awards. The “2007 Preferred Vendor 4-Star Club Member”, “2007 Preferred Vendor Top Rookie” (both from Sage), and the “2007 Killer App Award” (from the CRM alliance).

We the debuted our new product; Snapshot; our sales force automation tool integrated directly into ACT!.

We received tremendous feedback about the NEW Snapshot sales tool and the incorporation of the Swiftpage Call List into ACT!. Thank you to all of the Sage Partners and Resellers who have made Swiftpage what it is today.

And Congratulations to Janice Holt from Covenant Information Services for winning the Ultra Mobile PC (UMPC) we gave away!

The new ACT! plug-in with Snapshot will be available soon!

Best Presentation Design

See who won the best presentations of the year, presented by Slideshare. Do your presentations look like these? World’s best presentation contest

Guy on Seth

You know we’re fans of Guy Kawasaki as well as Seth Godin, so we were delighted to see Guy interview Seth on his latest book The Dip.

Enjoy.

Outlook 2007 Issues

I know I am a little behind here, but wanted to make sure you all are aware of the recent changes in the way email is displayed in Outlook2007 as opposed to Outlook 2003. A more in depth synopsis is available through the DM News, but here are the main concerns:

Outlook 2003 used word to create messages and internet explorer to display HTML, 2007 on the other hand use Word to create and display HTML.
This means -
No background image support
No flash or other plug ins
No up to date CSS support

That being said, your email messages may look nothing like what you originally sent, to an Outlook 2007 reader.

Steps you can take to avoid an indecipherable method: Take the time (I know, no one has any) to use very simple HTML when designing your templates. Not only will this have a shot at being displayed properly, spam filters LOVE clean HTML. The cleaner, the better chance of your email being delivered in the first place. Send a test to a friend that has 2007 and have her take a screenshot for you and make changes accordingly. Test, test, test until you achieve the results you are happy with. Also, always include a link to “view as a webpage” Swiftpage automatically adds this link to every email template that is sent through our system.

Small Business Marketing Quote for the Week

“In my opinion, there’s no debate – this social media stuff has incredible power.” Rand Fishkin of SEOmoz on how social media traffic isn’t useless.  Look at the astounding numbers of incoming links pointed to your site if you make the homepage of the most popular social media applications.

A Late Present

Do you have great ideas for the next marketing campaign, but strapped for the money to really have the impact you would like?  Greg Stielstra offers us small business marketers a free audio copy of his book Pyro Marketing, focusing largely on the dissemination of main stream marketing and the rise of grassroots efforts.  Enjoy learning how to maximize your campaigns in the most cost effective method.